Branding

Branding is one of the most important aspects of any business, large or small

An effective brand strategy gives a major edge in increasingly competitive markets. The foundation of any brand is a logo. Your website, packaging and promotional materials should integrate your logo to communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. What you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to strong brand equity.

Defining your brand

Defining your brand is a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company's mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

We can help you defined your brand and get the word out there? Here are a few simple, time-tested tips:

  • Great logo. Need a logo or have one already - Place it everywhere. We are able to offer a one stop shop to ensure your branding message is consistence across every possible platform with our digital, design and print services, from web design, business stationery to merchandise and work wear.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. We can work with you on copy ensuring you reach your target audience effectively
  • Integrating your brand. Branding extends to every aspect of your business-how you answer your phones, what you or your sales people wear on sales calls, your e-mail signature, everything. Although we won’t be answering your phones or replying to emails for you, we can ensure that your branding strategy is consistent, from staff uniforms and stationary to literature, signage and advertising.
  • Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Our design and print service can assist with all your stationary and marketing material.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand. “Your Growth is our business”
  • Design templates and create brand standards for your marketing materials. Use the same colour scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
  • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
  • Be consistent. 

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"Tadmark have been supplying us with design, print and branded merchandise for a number of years now. They are friendly, responsive and deliver exceptional value for money."

Jonathan Edwards – Marketing Manager - Aaron & Partners LLP

"Tadmark have designed & built our website and we are currently working through a re-design for some of our printed & branded paperwork. They are a very helpful, professional and the service they provide is exceptionally good value. We would recommend using Tadmark to our customers and will continue to work with them in the future."

Gareth Davies - Sales Manager - Horizon Windows Ltd

"Our organisation has used the services of Tadmark for over 5 years. Always friendly and helpful and never fail to deliver on time. The quality of work is excellent – leaflets, banners, posters, business cards, merchandise, staff uniforms etc all finished to an incredibly high standard. No matter what we ask, our expectations are always exceeded."

Phillip Corns - Director - JD Airsoft

"We originally started using Tadmark for our staff uniforms in 2015. Their service has been second to none, often delivering the same day on urgent requests. Recently we decided to rebrand and approached Tadmark for some assistance. This was the best decision we have ever made. They have taken care of everything for us, allowing us to focus on our core business. From our initial discussion they have created a new brand identity, website and marketing material. Helping every step of the way, exceeding our expectations and often going above and beyond what we have asked of them. "

Stuart Morris – Company Director - Global Security

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Subscribe to our news letter to receive 10% off your first order.
Be the first to hear about any new products or promotions.
Plus exclusive offers, discounts and FREE giveaways.

By opting in to our news letter you are agreeing that we can contact you from time to time with information about our products and services in accordance with our privacy policy. Don’t worry you can unsubscribe at any time.

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